How to Comply With the CAN-SPAM Act (and Avoid Huge Fines)

how to comply with the can spam act and avoid huge fines
Spam is a lot pricier than you think. No, we’re not talking about Hormel’s canned meat product. We mean email…
Written by Vinny Gersen
October 6, 2014
}
1 min read

Share

Spam is a lot pricier than you think. No, we’re not talking about Hormel’s canned meat product. We mean email…
Written by Vinny Gersen
October 6, 2014
}
1 min read

Spam is a lot pricier than you think.

No, we’re not talking about Hormel’s canned meat product. We mean email spam, the kind you get that’s full of “great deals” on all kinds of dubious products. No one likes receiving spam, but did you know that unsolicited business emails can cost their senders thousands of dollars if they violate the CAN-SPAM act? If you didn’t (or if you’re not sure what the CAN-SPAM act is), don’t worry. We’ll fill you in.

How to Comply With the Law

Congress passed the Can-SPAM Act back in 2003, but it always pays to be mindful of a law where each email in violation could cost you $16,000. So here’s how you can ensure that your commercial emails comply with the act:

  • Your “To,” “From,” and routing information need to accurately represent who sent the email.
  • Email headers and subject lines must not be deceptive.
  • Commercial emails must be identified as an ad.
    • (More on what constitutes a “commercial” ad below.)
  • You must display your physical mailing address in your email.
  • Emails must provide an unsubscribe option.
  • Honor opt-outs within 10 business days.
  • Be aware of what others are doing on your behalf.
    • If you contract out your marketing and they violate CAN-SPAM, you can be held accountable for their actions.

What Makes an Email “Commercial”?

Not every business email you send is considered “commercial.” The important distinction is the main purpose of the email. The CAN-SPAM act distinguishes between three kinds of emails:

  1. Commercial: These are emails whose main purpose is to advertise for or promote your company. These emails must comply with CAN-SPAM.
  2. Transactional: Messages customers would expect to receive because of transactions they’ve made with you, like receipts and confirmation emails.
  3. Other/Relationship: Emails that don’t fit into the previous two categories. (Note: These emails don’t have to comply with CAN-SPAM so long as the email’s primary purpose isn’t commercial).

Remember: Nobody Likes Spam…

It’s a fun song, and some people even like the food, but nobody likes unsolicited commercial emails. So whether you’re sending out marketing messages, or you’ve contracted another company to do so for you, keep in mind that there could be a $16,000 fee the next time you’re about to hit that “Send” button.

Post Tags

Download Now

In a hurry? Save this article as a PDF.

Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers.

Subscribe via email

Search for content

More from Shipedge Blog

Guide to Efficient Inventory Turnover Ratios

From startups to established enterprises, efficient inventory turnover is a critical aspect of thriving in today's dynamic business landscape. Understanding how inventory turnover affects operational efficiency and profitability can give your business a competitive...

11 Tips to Reduce Warehouse Costs and Increase Profits

As we enter the dawn of , the e-commerce landscape is evolving rapidly, demanding businesses to stay ahead of the curve. For e-commerce enterprises, one crucial aspect that warrants immediate attention is optimizing warehouse costs. In this article, we delve...

Understanding Shipping Regulations for E-Commerce

In the intricate realm of logistics, where the movement of goods fuels global commerce, shipping regulations emerge as the steadfast guardians of safety, efficiency, and reliability. These regulations form an indispensable framework established by governmental...

ERP and WMS: What is the Difference and Which is Best for You?

In the complex and fast-paced world of warehouse and supply chain management, two types of software often become the focal point of discussions: Warehouse Management Systems (WMS) and Enterprise Resource Planning (ERP) systems. These technologies are pivotal in...

Blog Categories

Blog Tags

DOWNLOAD THIS POST NOW

shipedge uncategorized
In a hurry? Save this article as a PDF.

JOIN OUR MAILING LIST FOR THE LATEST UPDATES

More Posts About Warehouse Management

Leave your comment

0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Omnichannel Platform Designed to Automate and Simplify

Inventory, Order Management, Purchasing, Fulfillment, Shipping, and more…

Omnichannel Platform Designed to Automate and Simplify

Inventory, Order Management, Purchasing, Fulfillment, Shipping, and more…

shipedge product banner 03