Omnichannel Order Management System
The Shipedge Order Management System is a centralized place to manage orders across the customer and logistics lifecycle.
It’s software that helps manage multiple channels and tasks centrally to help automate and streamline your processes.
Channel Integration
Integrate all your shopping carts, marketplaces, selling tools, EDI connectors, and more to manage your orders across their lifecycle from a centralized place.
Inventory Syncing
Ensure that you have accurate stock levels in all your digital sales channels to prevent backorders and creating poor customer experiences.
Manage Fulfillment
Route your orders to the optimal place to fulfill them using proximity, inventory availability, and more. Then get updates and control the process remotely.
Reporting & Analytics
A powerful side-effect of centralizing order management is that you are also centralizing data across systems. This allows you to gain invaluable insights.
Inventory Forecasting
Keep your organization a step ahead of the curve by utilizing Shipedge’s intuitive inventory forecasting with automatic purchase order generation.
Returns & Replacements
Take the headache out of returns and exchanges. Push timelines and responsiveness to turn potential negative customer interactions into positive ones.
Omnichannel Order Management
Route Orders to the Right Fulfillment Center
Sending orders to the right fulfillment center based on customer proximity / location, inventory availability, or shipping costs allows you to get products to your customers faster and cheaper.
We also integrate with a network of 3PLs & out-of-the-box fulfillment networks if you need our help to drive down shipping times and costs.
Integrate all your Selling Channels for True Omnichannel
Our platform integrates with 80+ shopping carts, marketplaces, and selling tools.
This means that you can integrate all your current selling channels and try out new channels as you go, increasing your brand visibility and driving revenue growth.
Manage all your Orders in a Central Software
Our order management system enables you to manage all your channels through integration in a centralized place.
This means you can manage orders, settings for updates to inventory or order statuses, your master SKU catalog, purchasing, shipping rules, and so much more and avoid repetitive channel by channel workloads.
Shipping Rules, Cost Analysis, & Tracking Updates
Managing order fulfillment from a central platform means that you can set shipping rules that apply to multiple channels, aggregate shipping cost data across fror analysis, and track shipping updates seamlessly.
This will help you lower your shipping costs and track on-time delivery performance over time.
The key to a great omnichannel strategy is tight sales channel integration into a centralized platform.
Some of the major benefits of an omnichannel strategy are reduction of repetitive or work that can be automated through software. This reduces your overhead and allows you to focus on growth and driving KPIs forward to grow revenue and improve your customer experience.
See how an advanced order management system (OMS) can help your team.
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Import
Orders are pulled into your centralized order management system from all your commerce channels.
Manage
Order management happens through automated rules as well as manual updates by commerce managers.
Fulfill
Our routing engine sends orders to combinations of your own fulfillment facilities and external third-party logistics partners (3PLs).
Update
As orders and fulfilled or updated, those updates go back to the commerce channel as well as other software (ex. ERP, Accounting, sales, etc.)
Automate and reduce manual workload
Omnichannel or multichannel order management starts with centralizing orders from the many commerce channels or tools you use to sell online and offline. We currently have 90+ selling channel integrations and have the ability to add custom integrations through our open API, webhooks, or through fast development cycles.
Once orders start flowing into our central order management system we can start automating the management process through *rules, routing, translators, and other methods.
True Omnichannel Management – Centralize orders from various *pre-integrated sources and set *global automation rules to reduce your order management workload.
Measure Performance & Share Data – Pull important commerce insights from your global order management system and share them across departments and team members across functions.
Accurate Inventory Availability
Update Stock Availability Across Channels
Overselling is a painful experience for your entire team whether it be purchasing, logistics, or customer service. We update stock across your channels and manage reserve stock levels to prevent this from happening.
Restock Across Facilities Easily and Accurately
We can interface with suppliers to create purchase orders whether its manually or automatically based on stock forecasting. Then we can help you let your warehouses, stores, and other inventory locations know whats coming and when it’ll get there.
Forecast Stock Needs and Never Run Out
High stock availability is more important than ever as eCommerce becomes more competitive. If you are out of stock on certain products, your competitors will have the opportunity to steal your customers away.
Sync your Stored Inventory Across Storage Locations
You may have one warehouse and need inventory to automatically sync to all your stores, marketplaces, and selling tools or you may have a complex mixed network of owned fulfillment ceters, 3PLs, and channel specific inventory (like Amazon FBA or Walmart WFS.). Either way we’ve got you covered with automated stock availability reporting to online and offline channels.
High inventory availability and accurate reporting to channels helps drive order volume up.
There are some obvious benefits to making sure that you have enough inventory available to sell online like increasing order volumes across your channels, not loosing sales to competing products / brands, and increasing average customer life time value.
There are also some not so obvious benefits like preventing negative word of mouth due to stock outs or search engine shopping brand visibility as it’s influenced by stock availability.
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Conquer your supply chain and maintain accurate stock on all channels.
Global stock availability is reported back to commerce channels like shopping carts, marketplaces, selling tools, and accounting systems. Our order management system does the translation work and ensures that the correct items are synced back to the correct channels based on channel specific rules.
Automated stock availability reporting back to selling channels helps to prevent overselling doesn’t happen and backorders by only selling whats available online.
SKU Translation – You may have different SKUs for the same product in different channels, regions, divisions, or groups of SKUs in kits. We translate and manage all this complexity and simplify processes through automation.
Inventory Everywhere – Having inventory stored in multiple warehouses, 3PLs, fulfillment networks (ex. Amazon FBA or MCF) has never been easier to manage.
Forecasting
Inventory feeds are pulled in from multiple sources, warehouses and inventory storage locations.
Restocking
Products and kits (synsets) stored across your network are translated into centralized SKUs.
Availability
Product quantities are totaled across inventory storage locations in your order management system.
Update & Sync
Global stock quantities are synced with commerce channels like shopping carts and marketplaces based on whether the SKU is active in a channel.
Winning Customer Experience
Keep Customers Updated
When your customers place an order online they expect frequent updates and it can be extremely frustrating if they don’t. We update orders as they make their way through the order lifecycle so your customers aren’t left in the dark.
Create Strong Customer Experiences
From fast shipping to get an excited customer their products quickly to dropping in a thank you note for their order. You can use our platform to build positive interactions and avoid painful negative touch points with customer service.
Returns, Replacements, and Warranties
To build a healthy list of repeat customers with high life time value (LTV) returns, eschanges, and product warranties need to be easy and timely. Amazon has used this strategy to great effect and with our OMS so can you.
Special Requirements in Fulfillment
It’s important to ensure that the consumer gets what has been ordered. To truely go above and beyond, means dealing with special requirements like inserting thank you notes related to each channel and other complex fulfillment requirements.
Shipping Rules & On-time Delivery
Consumers are more likely to become repeat customers if delivery expectations are met consistently by a company. Smart shipping rules and good must-ship-by data helps achieve this.
Brands that embrace a customer first approach and provide delightful customer experiences win in digital commerce.
Overall customer sentiment and reviews are some of the most important drivers of purchasing decisions and repeat purchases.
As brands invest heavily in customer acquisition, it’s important to get the experience right the first time around.
Having flawless execution in terms of communication, order fulfillment, returns, replacements, and accommodating special requests is paramount.
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Special Scenarios
Our rules engine and custom mapping allows you to tackle complex and even longtail commerce requirements.
Accurate Fulfillment
Orders are routed to the closest location to your customer and can even be split across multiple fulfillment locations.
On-time Shipping
Information like must ship-by dates can be utilized during the shipping process to make sure your customer gets their order quickly.
Replacement & Returns
Product returns happen, so we try to keep the returns process as streamlined as possible to ensure the customer buys again.
Create amazing customer experiences across the order lifecycle.
Keeping customers happy throughout the commerce lifecycle is an important function of the order management system, one that can be easily forgotten. The ability to automate and augment processes related to providing a great customer experience has a host of benefits.
Customer acquisition costs, repeat business, positive reviews, brand recognition, and other important commerce factors all receive a boost when your order management system has tools to improve the customer experience.
Long Tail of Commerce – The amount of channel, product, or marketing specific considerations can grow exponentially as order volume grows. Our channel automation tools help tame commerce exception creep.
Fulfillment Logistics – We’ve been spoiled by the likes of Amazon. Consumers expect to receive their orders quickly as well as returns to be simple and with our order management system they can be.
Why is it important to invest in an OMS?
Increasingly competitive and complex ecommerce and retail commerce landscape
“19. Up to 12% of merchants are unprofitable due simply to fulfillment and distribution costs.”
“It’s been estimated that the 2021 holiday season is going to bring in as much as $66.7 billion in returns during Q1 of 2022 – a 45.6% increase over the previous five-year average.”
“The top 20% of merchants have a rate of 99.8% for on-time shipments. The bottom 20% of merchants only hit 94% or lower.“
Shortening delivery times and more aggressive customer expectations
“56% online consumers between the age of 18-34 years expect to have same day delivery. Whereas 61% consumers are willing to pay more for the same-day delivery”
“Customers look up their order tracking page an average of 3.5 times per order.”
Tracktor
“Customer reviews are known to increase conversions by as much as 270%, with a majority of shoppers (82%) seeking out negative reviews.”
Managing Omnichannel and simplifying the complexities of Digital Commerce
Integrating Channels – An important part of omnichannel digital commerce operations is having a centralized integration platform to connect all your selling channels.
Workflow Automation – Managing orders, inventory availability, and fulfillment from a single software allows you to create a consistent customer experience and lower operational costs by simplifying your processes.
Data Connectivity – Connecting commerce channels, logistics assets (like fulfillment centers), and other software allows you to create powerful and scalable solutions to tackle modern challenges.
FAQ
How long does it take to implement an order management system (OMS)
The process can go fairly quickly, especially with a software platform that has many plug-and-play integrations with sales channels or selling tools.
We have many clients who can onboard themselves in as little as a couple of hours to a few days.
A couple of things that can speed up this process are;
- Having a plan of action that clearly defines what team members are responsible for learning and onboarding into different parts of the system.
- Having team members set aside time to go through our training courses, complete onboarding tasks, and be available for meetings with an implementation manager from our team.
- Leveraging resources like our knowledgebase, video training courses, live meetings with your implementations manager, group chat system for onboarding, etc..
What are the major benefits of an order management system or OMS?
There are many benefits of using an order management system and operational impact really depends on the organization that is implementing such a system.
Some of the more common benefits are;
- Reducing order management workload
- Automating communication to and from the channel in the form of order import, stock availability updates, and fulfillment updates (tracking numbers).
- Uniform policy management for eCommerce related to shipping, returns, inventory availability, and special requirements.
- Data connectivity and the ability to tap into analytics to boost KPI performance or lower costs.
Whats the single platform approach to order management?
Having an order management system, warehouse management system, shipping software, and other tools all on a single platform really ensures tight integration of your entire commerce process.
We also work very closely with shopping carts, marketplaces, selling tool, shipping carrier, third-party logistics network teams outside of our organization to ensure world-class integrations so you can really leverage the Shipedge platform as a central software for commerce automation.
